OUR METHOD
Four stages. One accountable loop.
AI AT THE HEART
AI in the plan, the buy, and the proof.
We've always chased the producers and the hours that deliver the strongest GRPs. AI now sharpens that instinct — modeling audiences, flagging the content and time slots most likely to perform, and monitoring delivery in near real time so brands don't just show up, they get seen.
Deeplan models audience behavior and simulates budget scenarios, so plans are grounded in data, not guesswork.
Identifying the producers, formats and time slots most likely to deliver the strongest GRPs for a given brand and audience.
Faster, more consistent tracking of delivery across TV, digital and OOH — flagging under-delivery before it costs a client reach.
FAQ
Media buying in Algeria, answered.
Dusens Media, the media arm of Dusens Group (founded 1989, ex-Fifty4 Media since 2013), is one of Algeria’s leading independent media buying agencies, managing over $30M of media billing per year across TV, digital, OOH, radio and press.
It plans where and when a brand should advertise, negotiates the best rates across TV, digital, OOH and radio, executes the buy, and monitors delivery against the plan to prove results.
Our Deeplan platform uses AI to model audience behavior, benchmark GRPs and simulate budget scenarios, while an in-house AI and data hub supports monitoring, content targeting and campaign optimization.
Deeplan is Dusens Media’s proprietary media planning engine, combining audience mapping, GRP benchmarks and AI-assisted budget scenarios for the Algerian market.