WHY MOST ALGERIAN SEARCH ACCOUNTS UNDERPERFORM
The keywords are not wrong. They are just in one language.
Algerian search is trilingual and heavily mobile. The same person will search a brand in Latin script, a category in French, and a problem in Arabic — sometimes within the same session. Accounts built around a single-language keyword list capture a fraction of the demand that exists and then report a healthy quality score on the fraction they caught.
The second issue is transliteration. Algerian users type Arabic words in Latin characters constantly, and those queries do not match either an Arabic keyword or a French one. They are invisible in a standard account structure and they are frequently the cheapest traffic in the category.
We build keyword architecture across all three from the outset, then let the search term report tell us where the real demand sits rather than assuming we already know.
WHAT WE RUN
The full Google stack, for this market.
Trilingual keyword architecture across Arabic, French and Darja transliteration, structured for mobile-first query behaviour rather than desktop-era match types.
Skippable and non-skippable video, including repurposing the TV assets you already own — routinely the cheapest incremental reach available to an advertiser already on television.
The Google Display Network with an Algerian placement allowlist, rather than the default inventory pool that quietly serves half the budget outside the country.
Visual demand capture across YouTube, Discover and Gmail, planned as upper-funnel reach against the TV plan rather than as a performance line.
Used deliberately and with asset-group control, not as a way of avoiding the structural decisions. It works here — but only when the feed and signals are right.
Conversion tracking that acknowledges a cash economy, with delivery cross-referenced against independent sources rather than reported from the platform alone.
THE METHOD
Search, run through the same five pillars.
Search is the most measurable channel on the plan, which is exactly why it attracts the laziest planning. We run it through the same loop as television.
THE ALGERIAN SEARCH REALITY
Four things that decide whether a Google account works here.
PROOF, NOT PROMISES
Digital-led work, measured in outcomes.
More than 670 campaigns, 7M to 16M customers, number-one brand awareness five years running and 45 awards, with Dusens Media as media buying partner since 2011.
A brand built from nothing to category leadership in three years, 2022 to 2024, with 75%+ awareness among 18-24s.
Thirteen years of partnership. Q3 2025 share of 77%, +28% growth mid-2025, and number-one consideration in feminine care (Ipsos, June 2025).
FAQ
Google Ads in Algeria, answered.
Yes — Search, Display, Demand Gen, Performance Max and YouTube, with Arabic, French and Darja keyword coverage. Search in Algeria is heavily mobile and mixes scripts, so keyword structures are built for all three from the start.
Cost per click varies enormously by category and by language — French-language commercial terms are typically more competitive than their Arabic equivalents. Rather than quoting an average, we model expected volume and cost from live query data before you commit budget.
Usually yes, and often a third structure for Latin-script Darja transliteration. Mixing them in one campaign makes bidding and quality scoring incoherent, and it hides which language is actually driving the demand.
For most advertisers already running television, yes — it is often the cheapest incremental reach available, because the creative already exists and the audience it reaches is the one linear TV is losing. It should be planned as reach, not as a performance line.
Yes. We audit structure, search term coverage across all three languages, wasted spend and measurement setup, then re-plan in Deeplan so you can see what would change before anything is rebuilt.
By measuring what can be measured honestly — calls, form fills, store locator use, offline conversion imports where available — and then judging the account on delivered reach and category movement rather than on a tracked ROAS figure that cannot see the till.
Both, and that is the point. Search and paid social are arbitrated against each other and against TV, out-of-home and radio in the same plan, by the same team.