SUCCESS STORIES
Proof, not promises.
Beyond partnerships and portfolios, what truly matters are results. Here is how strategy, buying leverage and monitoring translate into measurable growth, stronger brand equity and lasting leadership.
Djezzy
TELECOM — MEDIA BUYING PARTNER, 2011 → 2021+Ten years of media buying and commercial success to make Djezzy the N°1 telecom company in Algeria — 670+ campaigns across rebranding, app growth, brand equity and the Riyad Mahrez endorsement platform.
OOH — "DJEZZY RÉSEAU"
One national burst, every board physically verified in the field by our OOH monitoring teams.
Izzy
DJEZZY — YOUTH SUB-BRAND LAUNCH — B2CCHALLENGE
Regain leadership in the highly competitive youth segment, where new digital habits and rival offers were reshaping expectations.
SOLUTION
Launch "Izzy" — a youth-focused, digital-first sub-brand, co-created with influencers and rooted in local culture to resonate authentically. Media strategy built for where 18–24s actually live: social-first, creator-led, always-on.
RESULTS — WITHIN 12 MONTHS
DJEZZY APP — CONTENT-LED GROWTH
Master Chef Algeria
A 2020 behavioral insight — frequent app opens correlate with recharging and data usage — moved us from pure acquisition to content-led growth. We mapped the content territories Algerians love (music, humour, food, entertainment, e-gaming) and secured a tentpole: Master Chef Algeria, premium local entertainment broadcast exclusively inside the Djezzy app.
Amplified through a smart cross-media plan, premium local content became a performance lever — driving a strong wave of installs, sustained engagement and meaningful business impact.
IZEM
IFRI GROUP — ENERGY DRINK BUILT FROM SCRATCH — FMCGFrom research and strategy to brand creation, packaging and 360° communication — campaigns across music, gaming and urban sports made IZEM Algeria's leading energy drink and a cultural symbol for the youth.
AND FOR IFRI ITSELF
Five years of brand and media buying management across Ifri, Izem and Azem — including a national OOH campaign of 276 billboards across 20 wilayas (10 suppliers, 5 formats), every board field-verified.
Awane
FADERCO — FEMININE CARE — 13 YEARS, SINCE 2012CHALLENGE
Consolidate leadership while managing a major SKU expansion — moving from a functional positioning to an aspirational brand that connects emotionally with Algerian women.
SOLUTION
A redefined brand platform and a 360° ecosystem: equity campaigns, product launches, influencer activations and events, with media weight planned and bought to protect leadership through the rollout.
RESULTS
ANTI A9WA — ATHLETE-LED EQUITY CAMPAIGN
An equity campaign built around Kaylia Nemour — Algeria’s Olympic gymnastics champion — and a single line: you are stronger. Athlete endorsement is rare in Algerian feminine care, and it moved the conversation from product function to what the category is actually for.
Dusens Media planned and bought the media behind it — weighting national reach against the moments where an athlete story lands hardest, and cross-checking delivery against the plan through the flight.
MORE CAMPAIGNS
Every board counted. Every GRP delivered.
DUSENS GROUP HERITAGE