THE MONITORING DISCIPLINE
We buy audience data. We verify it ourselves.
Audience and media monitoring in Algeria is bought, not built — we source it from IMMAR and IRSM, our monitoring partners. We don't stop there: the day after every wave, our partner Dusens Research (formerly Mawja) recalls a sample of that same audience to double-check what we bought against what people actually saw. In parallel, Dusens Research is building a proper, AI-ready media measurement tool — one we track continuously so we're always working with the latest tools and techniques. That same discipline is what powers OOH, below.
Audience and media monitoring data we purchase — one of the two partners we buy delivery figures from.
Our second bought source, cross-read against IMMAR to challenge single-source bias before we trust a number.
The day after each wave, our partner (formerly Mawja) recalls a sample of the audience to double-check what we bought against what was actually seen.
Our partner is also building a proper, AI-ready measurement tool — continuously monitored so we stay on the latest tools and techniques.
Measure outdoor. Decide with data.
Captured in the field, enriched by AI, comparable across every campaign — panels, bus shelters, façades, everywhere in Algeria. The first time an advertiser can see the whole board, not just their own line on it.
HOW IT WORKS
From the photo to the decision.
Field teams photograph every panel on a defined route, geotagged, wave after wave.
AI reads the creative: advertiser, brand, sector, format — then a human validates it.
Everything lands in one interactive table: editable, filterable, exportable.
Dashboards and reports turn it into share of voice, pressure maps and negotiation leverage.
WHAT IT ANSWERS
The five questions no one in Algeria could answer before.
WHO USES IT
See what you paid for, prove it to finance, and challenge your outdoor invoices with evidence.
Plan outdoor on real occupancy instead of vendor availability lists, and report with photos.
Benchmark your network against the market and demonstrate quality of inventory.