FOUNDERS
Built by two entrepreneurs, twenty years in.
Co-founder of Dusens Group and its research arm Dusens Research — twenty years spent building Algeria’s independent data and communication infrastructure.
marhounrougab.com →SKEMA graduate and serial entrepreneur — from tequilarapido to Allégorie to Dusens — who has spent two decades building Algeria’s biggest independent communication and media platform.
Connect on LinkedIn →LEADERSHIP TEAM
Five people, five clear mandates.
Runs day-to-day agency operations and client delivery across the Dusens Media portfolio.
Leads client partnerships and account strategy for our largest, longest-standing advertisers.
Builds the AI and data tooling behind Deeplan and OUT OF HOME, in step with our research partner.
Owns the financial discipline behind $30M+ in annual media billing.
Keeps the agency’s billing and collections running on time, every wave, every client.
THE FULL BENCH
And many more, behind every campaign.
Leadership sets the direction — but every plan we deliver is built by a much bigger team. Digital strategists and paid-social experts, OOH planners who know every wilaya's inventory, TV and radio buyers, and content creators who write, shoot and edit for Algerian audiences every day. Add our in-house AI & data hub — engineers and researchers building the tools that power Deeplan and OUT OF HOME — and you get a media agency built to plan, buy, monitor and prove, end to end.